As Halloween approaches, grocery stores are starting to fill their displays with seasonal candy, including candy corn. Most customers ignore these displays and go for something softer.
But sweet corn is the perfect seasonal treat.
The biggest problem with sweet corn is its texture.
While most people could do without the smooth, waxy texture, that’s what really makes candy corn the perfect treat. Unlike caramel or gummy candies, sweet corn doesn’t get stuck in the teeth, and unlike sour candies like Nerds or SweeTarts, it’s not too crunchy. The waxy, slightly chewy texture allows you to really sink your teeth in as the candy crumbles and melts in your mouth, letting the flavors dissolve on your tongue.
Sweet corn isn’t too sweet either. In Brach’s sweet corn, the main ingredient is sugar, but the small pieces of candy do not taste extremely sweet. The sweet and creamy flavors of vanilla, honey and butter combine in a perfect and fleeting sensation of saccharinity. Putting one or two in your mouth only affords a moment of sweetness as they crumble, but they leave nothing to be desired.
As Halloween approaches, there is no shortage of other treats. But sweet corn is really reminiscent of this time of year. Eating a piece of sweet corn immediately conjures up anticipation of cool October weather, cozy sweaters, and Halloween.
The color palette alone matches that of the approaching fall season. The bright white, orange and yellow stripes reflect the changing leaves and are inviting rather than sickly. Even the pumpkin-shaped sweet corn is eye-catching: its neon green stem and bright orange base are cute and whimsical, and match the cozy feel of early fall and changing leaves.
Candy corn not only has unique shapes and colors, it also has a unique history. It’s no secret that sweet corn is based on real corn kernels – that’s because in the late 1880s companies wanted to market agriculture themed sweets to farmers and their families.
Sweet corn will probably never be most people’s favorite candy. But even though it has become cool to hate sweet corn, it’s worth buying a bag or two. Whether it’s shaped like a traditional triangle or looks like a pumpkin, sweet corn is a staple of the fall season. By indulging in this Halloween classic, you are celebrating over 100 years of American agricultural history. And you feast your taste buds too.