Cornish clothing brand Seasalt hopes to avoid fashion crimes when it opens its second store in the Cotswolds this week.
The retailer will open the doors to its new store in the former police station in Bourton-on-the-Water at 10am on Saturday October 1.
The 132 square meter space on the High Street previously housed Ponden Home Interiors, but will now be filled with sustainable clothing from Seasalt.
The brand which sells clothes in sizes 6 to 28 was established by the Chadwick family in Penzance in 1981.
It was the first clothing brand to receive GOTS certification from the Soil Association for its use of organic cotton and in 2013 won a Queen’s Award for Enterprise in Sustainability.
Today it has over 1,000 employees in the UK and Ireland and 68 stores across the UK.
Its latest Gloucestershire opening in Bourton-on-the-Water will create 10 jobs in the village and follows the success of its store in Cirencester, which opened in 2015.
Richie Edwards, Retail Director at Seasaltsaid: “We are delighted to unveil our new store in the beautiful village of Bourton-on-the-Water.
“It’s a wonderful place with stunning architecture and a wealth of idyllic attractions. We look forward to welcoming everyone through our doors.”
The brand will celebrate the launch with gift bags available for the first 20 people in line and live music from Celtic band Brimstone.