CHICAGO, June 23, 2021 / PRNewswire / – Two of Ferrara’s NERDSÂ® innovations were named recipients of the National Confectioners Association (NCA) ‘s “Most Innovative New Product” awards at Expo 2021 Sweets & Snacks in Indianapolis. Announced at the awards ceremony on Tuesday, June 22, NERDS Gummy Clusters was selected as a ‘Best in Show’ winner for its transformational, dual-texture and flavor profile, while NERDS Candy Corn received the greatest accolades in “Seasonal – Candy Snacks” for its distinctive innovation which includes a NERDS candy flavored shell surrounding a Corn candies with a soft and mellow NERDS fruity center.
The Most Innovative New Product Awards bring together retail and category thought leaders who account for 85% of the Confectionery and Snacks category, reviewing over 300 innovations and recognizing 55 products in 11 categories, including the Best in Show and Seasonal awards. Each product is evaluated based on its innovation, taste, packaging and ability to sell.
âFerrari’s NERDS brand continues to break into the market, with transformational innovations that embrace consumer trends, while perfectly embodying the brand’s unique spirit – all celebrating the notion of being better together,â said Greg Guidotti, general manager of sugar in Ferrara. âOur NERDS brand is on fire! We have already seen incredible momentum in the market and immense consumer love for NERDS Gum Clusters. with NERDS Corn Candy. ”
NERDS Gummy Bunches
Winner of the “Best in Show” award from Sweets & Snacks 2021, Gummy Clusters has just been launched in july 2020 and has become a key innovation within the category for its key features – mini-Rainbow NERDS surrounding and accentuating a fruity gummy center. Each brightly colored piece offers a bunch of crunchy and tangy rainbow mini NERDS with a delicious, fruity gummy center that gives fans a fun dual-texture treat.
Availability of NERDS gummy clusters
Available in the NERDS Rainbow flavor, NERDS Gummy Clusters are now available nationwide in five sizes: 3 oz Value Peg; PER $ 1Theater box .00 / 3 oz; PER $ 10.29 / 3oz Share Pack; PER $ 1.89
5 oz ankle bag; PER $ 20.49 / 8 oz standing bag; PER $ 3.49
NERDS Corn candies
Ferrara, the first chocolate-free Halloween candy maker and the leader in Corn candy, will launch NERDS Candy Corn in July this year. Winner of the âSeasonal Awardâ of Sweets & Snacks 2021, this enticing innovation offers a unique culinary experience. Each piece has a NERDS candy flavored shell surrounding a soft and chewy NERDS fruity center. Each Corn candies piece contains a center with two flavors and two colors, a hallmark of the NERDS brand.
Availability of NERDS Sweet Corn
Available in six different flavor blends, NERDS Candy Corn will be available nationwide from July 15th in five sizes: 8 oz; PER $ 1.99 / 4 oz dollar tree; PER $ 1.00 / Pharmacies 10 oz; PER $ 3.49 / Target 15 oz; PER $ 2.99 / Walmart 11 ounces; PER $ 2.28
âWhen you know who you are, know your consumer, and innovation is part of your business DNA, you have a winning combination,â Guidotti concluded.
To find a retailer near you and to learn more about the NERDS product portfolio, visit www.nerdscandy.com and follow @NerdsCandy on Facebook, Instagram and Twitter.
For more information on the Sweets & Snacks Expo, visit www.sweetsandsnacks.com.
NERDS is the playful, fun-to-eat candy with a variety of delicious, crunchy, chewy and chewy options: Original NERDS, including the iconic Dual Flavor Box, NERDS Ropes, Big Chewy NERDSâ¦ and now NERDS Gummy Clusters. The original iconic box combines two complementary two-chamber flavors, allowing candy lovers to pour perfectly imperfect chunks of pure delight. NERDS strings give fans a chewy, fruity string filled with crunchy, sweet NERDS, and Big Chewy NERDS and Sour Big Chewy NERDS have a crunch that surrounds a chewy center. The new NERDS Gummy Clusters have tangy, crunchy mini-NERDS wrapped around a sweet gummy center for a tasty, popping bite.
Ferrara, a company related to the Ferrero group, is an emerging power in the North American confectionery and sweet snack categories. A passionate team of over 6,000 employees work together to share the pleasure of every bite through leading brands that have shaped the industry for over 100 years. Our diverse portfolio of nearly 35 brands includes SweeTARTSÂ®, TrolliÂ®, BRACH’SÂ®, Black ForestÂ® and NERDSÂ®, as well as iconic favorites like LemonheadÂ®, Red HotsÂ® and Now and LaterÂ®. Ferrara also manages the KeeblerÂ® and Famous AmosÂ® businesses for The Ferrero Group. Based in Chicago, Ferrara has an operational network of 20 sites in North America that includes manufacturing, distribution and R&D facilities. Learn more at www.ferrarausa.com.
Courtney pischke, Ferrara
Gabby Toro-Rosa, Golin
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